Proven record of success
C-Suite full-stack marketer, leader, board director, advisor, strategist, analyst, author, speaker. Two primary points of value Hennerberg delivers: numbers crunching and copywriting.
Hennerberg's Value Proposition:
1. Numbers crunching expertise:
a) Creation of persistency models
b) Determination of allowable marketing costs
3) Long-term customer value
4) Revenue projections
5) Inventory burn/turn
Plus any customized calculations needed to give owners or senior management the big picture, all in a single spreadsheet for ease of changing assumptions to see impacts in the future.
2. Messaging: as a classically trained copywriter, Hennerberg is able to either write copy or evaluate and edit copy to make sure it sticks with a “Golden Thread” to keep readers or viewers engaged.
My book, Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!, is immediately available as a Kindle download
- Gary Hennerberg
About Us
Hennerberg is a fractional CMO and independent marketing consultant, who understands strategy, creative, and numbers crunching for marketing campaigns, all the way through digital marketing, email marketing, video, pay-per-click, social media marketing and more.
Examples of Our Work
Watch videos of marketing examples where you’ll see the behind-the-scenes description of marketing turnarounds. You’ll learn Hennerberg's process for analysis, strategy, unique selling proposition development, and how he uses data to turnaround marketing campaigns.
Reinventing Direct Blog
Staying relevant requires reinventing your skills and marketing approaches. As Hennerberg has evolved and reinvented his traditional direct marketing skills over the years, the editors of Target Marketing Magazine look to him to share his thought leadership of how to sell today.
How is it done? Here’s a three-step process:
Analysis and diagnosis. As a proven fractional CMO, Hennerberg digs deeply into your data and interpret trends to discover where marketing turnaround and new product sales opportunity lies.
Create your marketing test plan. He determines whether your marketing message belongs online or offline – he's media agnostic, driven to recommend only what makes sense for your bottom line.
He puts the strategic marketing plan to action. Great ideas are easy to dream up. Putting ideas into action is tough, but his track record and marketing examples speak for themselves.
Gary Hennerberg
Intrigued? Let's Chat.
Watch Hennerberg's marketing example videos where he shares how he used a purpose/frequency/free content strategy to turnaround marketing revenues by 20%. How he used data from a model to better understand the composition of customers and increase sales by 35%. Or how he identified a unique selling proposition and repositioned a product that increased sales by 60%.
Read marketing consultant biographies and get better acquainted. And keep up with Hennerberg on his blog.
Then contact us and set up a free 15-minute phone consultation.